3/22/2017

history of maserati


 history of  Maserati 
  
Maserati is an Italian car company that specializes in the production of racing cars and sports cars. It was founded on December 1, 1914, in Bologna, Italy. The company's current headquarters are in Modena, the company's slogan is a trident.
Maserati is a luxury brand and its products compete with companies such as Aston Martin, Jaguar and major German companies such as Mercedes and BMW. Since 1993 the company has been acquired by Fiat, Italy's largest automaker, within the Fiat Group; Maserati and Ferrari, and later became a sports car group that includes Alfa Romeo cars.



Company history 
The Maserati brothers (five) have been involved in the automobile industry since the early 20th century. Three of the Maserati brothers designed a 2-liter engine for a racing car produced by Italian Diato. In 1926, Diato's production of racing cars was stopped, The establishment of Maserati, one of the first Maserati cars to win the famous Targa Florio race in 1926 led by Alfieri Maserati, Maserati began to produce 4, 6, 8 and 16 engine engines (16 cylinders, in fact, two 8-cylinder engines in parallel).Mario Maserati, the artist and one of the founding brothers, inspired the company's logo from the fossils set in the fountain of Neptune in Bologna, Italy.




  

Transfer of ownership to the Orsi family


 In 1937 the remaining brothers of the Maserati family sold their shares to the Adolfo Orsi family and the Maserati brothers continued their engineering work within the factory. In 1940, the company's headquarters moved to Modena.
During the Second World War, Maserati abandoned the production of cars and focused on the production of military vehicles. Maserati tried to manufacture a 16-cylinder civil car for Benito Mussolini and competed with Porsche, which produced such a car for Adolf Hitler, but the efforts of Maserati failed. The company has produced racing cars after the war and the Maserati E6 models have seen repeated successes in world races.


 Transmission of ownership to Citroen  

In 1968, Citroen bought the entire Maserati company and Adolfo Orsi continued to run the company. Citroen's ownership changed significantly in Maserati. Citroen benefited from Maserati's experience in engine engineering. Maserati also benefited from Citroën's hydraulic engineering, which contributed to an increase in the number of cars produced.
After the oil crisis (1973), the oil power struggle reinstated the race for the production of high-powered sports cars. In 1974, Citroen announced its bankruptcy. On May 25, 1975, Peugeot Citroen received management and announced that Maserati was on sale, The Italian government managed the company to stay.
  

The company was managed by de Tamasu in 1975

 In 1975, de Tamasu was appointed the general manager of the company. De Tamasu arranged for Bennelly for his motorcycle to buy Maserati from its French owner Citroen and in 1976 produced Maserati models Kyalami and Maserati Quattroporte III.
In 1980, the company focused on the production of front-wheel drive and rear-wheel drive vehicles, which produced cheaper and higher performance models, and produced several models such as Maserati Karif and Maserati Biturbo. In 1990, Maserati Shamal and Maserati Ghibli II were introduced to the market.
Maserati and Chrysler had little cooperation when Lido Iacrocha (a friend of De Tamasu) was the Chrysler executive, and this collaboration produced several models such as Chrysler TC by Maserati.


From 1993 to 1997

1993 saw the purchase of Maserati by Fiat, the automaker of the period. In 1999, the company launched the 3200 GT model; the only Fiat Maserati that took the place of Maserati Spyder, both models were abandoned for GranTurismo.
In 1997 Fiat sold 50% of its stake in Maserati to Ferrari (owned by Fiat). In 1999, Ferrari bought the entire stake and transformed the Maserati brand into Ferrari's luxury category. Ferrari is credited with reviving and returning Maserati To the competition market. Later, Maserati and Volkswagen agreed to a partnership in the Audi division and developed the Quattro (four-wheel drive) technology
in 2005

Following the cancellation of Fiat's agreement with General Motors in 2005, which included GM's purchase of Fiat's car division, Maserati was separated from Ferrari and returned to direct Fiat ownership.

    



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